Best revenue from local tourism

Local tourism is a rising trend and more people are making the ecological choice of travelling in Finland instead of taking international flights. Journey times have lengthened among the growing number of caravanners, they are spending more money, and the season has extended far into the spring and autumn.

Domestic tourists are seeking a change of scene and interesting new experiences. Camper van and caravan enthusiasts may spend a lot of time in mobile accommodation while on the road, but they also want to enjoy local cultural attractions and services. According to the follow-up survey, ‘Suomen leirintämatkailun tulo- ja työllisyysvaikutukset’ (Economic and employment effects of camper tourism in Finland), conducted in summer 2019, each vehicle represents a €237 spend in the local economy each day. This money is mainly spent on accommodation, food, fuel, restaurants and cafés. Touring parks opened in key locations enliven the economies of smaller towns and support small businesses in challenging times.

What is a caravan park?

  • A caravan park is a licensed and safe, short-term stay-over place for motorhomes and caravans.

  • Caravan parks do not compete with campsites, as they are intended for stop-overs of one or a few days and have a smaller service range than campsites.

  • A caravan park is easy to build and move. Because no town planning is required, they can be placed in central city locations that are currently without such services.

  • A network of caravan parks increases opportunities for year-round use of motorhomes and caravans.

  • Modern touring parks have a range of levels and operational approaches. BestPark offers a standard, safe, easy and comfortable way to stay over in a camper van or caravan.

The model

  • Towns and cities search for the right locations and can provide tips on local entrepreneurs to act as hosts. The park is leased to a local company.

  • The park must be capable of relocation at two weeks’ notice.

  • An on-call help service for customers is available in Finnish, German, Swedish and English.

  • Instructions in all 4 languages.

  • Continuous monitoring of pricing and additional space needs.

  • The park is quick and easy to build and does not require town planning. BestPark Oy is responsible for building and marketing the park, and manages the related concept.

  • In addition to daily running, the local company hosting a BestPark ensures a power supply, water supply and cleanliness. Cleaning can also be subcontracted out at the package price.

  • BestPark Oy assists with the practicalities of setting up the park.

Advantages

  • The caravan park service brings significant numbers of new customers to towns, cities and local entrepreneurs.

  • A whole new business can develop around touring parks, benefiting cities on the basis of tourism income and jobs.

  • Caravan parks bring tourism income of around €35 million per year to neighbouring areas. The estimated total impact of economic investment is around €110 million by 2024.

  • If 30% booked, a 24-vehicle park generates around €623,000 per year, and each fully booked day brings in €5,688 per park.

  • The concept even enables small communities to specialise and adapt to obtain tourism income.

  • Caravan parks help to combat climate change by enabling more environmentally friendly tourism closer to home. BestPark also compensates for the carbon footprint left by the touring parks.

  • The easy-to-use caravan park service and reservation system will attract international mobile tourists to Finland .

  • The service concept of the parks is designed to fulfil the wishes of caravan enthusiasts. BestPark hosting is a profitable business with a reasonable risk level.

  • Unauthorised camping is reduced when caravan parks are opened.

Proven revenue producing

Camping in Finland 2019 – revenue and employment impact. Best Caracan customer’s survey 2019.

Contact us, we’ll be delighted to tell you more

Kalevi Nevala

Regional Manager, Northern Finland

+358 50 576 0066

kalevi.nevala@bestpark.fi

Timo Tarvainen

Regional Manager, Western Finland

+358 400 500 121

timo.tarvainen@bestpark.fi

Matti Korkiakoski

Business Director

+358 40 196 6669

matti.korkiakoski@bestpark.fi

BestPark Oy is an affiliate of BestCaravan Oy. Best-Caravan is a highly experienced specialist in providing services for motorhome and caravan enthusiasts, and the related services.